Armagh is a GAA city above all else. The county footballers are the main draw by a distance, and the Athletic Grounds is where the Ulster championship days happen. Armagh City provide senior football in the NIFL structure, but nobody here would pretend that is the fixture the year turns on. Being a small city in a strongly GAA county means the buying decision is narrower and easier than in Belfast or Dublin: people want the championship, they want it in decent quality, and they are not much interested in paying for a hundred channels to get it. Openreach fibre covers the city well and Fibrus continue to expand around it, so the connection is rarely the obstacle.
Armagh is a small city in a strongly rural county and the practical picture reflects that. Openreach fibre covers the city itself reasonably, with Fibrus continuing to expand, but out through Keady, Markethill and the drumlin country the experience varies noticeably from one townland to the next. Terrain matters here more than distance. Housing is largely owner-occupied family homes, so installation is possible, but the appetite for a long contract to watch a handful of championship weekends is limited. The sensible test in an Armagh household is the specific one: put the trial against a championship game, at the actual throw-in time, at your own address, and judge it on that rather than on anything a coverage map claims.