Bath is a rugby city before it is a football one. Bath Rugby play at the Recreation Ground right in the centre, one of the most distinctive settings in the Premiership, with the city built around it. Bath City provide non-league football. That balance is unusual in England and it changes the telly question entirely: what a household here wants is Premiership and European club rugby, which is not what packages built around Premier League football are designed to deliver. Bath is also a World Heritage city with strict rules on what can be attached to buildings, which makes satellite dishes genuinely difficult in a way that rarely comes up elsewhere. Streaming sidesteps that problem completely.
Bath is a World Heritage city and the conservation rules are among the strictest in the country. Across the Georgian terraces and crescents that make up much of the housing stock, an external dish is simply not permitted, and a great deal of that stock is subdivided into flats and rented. That single fact does more to explain interest in streaming here than any sporting consideration. Coverage across the city and out towards Keynsham is reasonable. Beyond the installation question, the useful check is the rugby: Premiership and European club rugby is what households here actually want, and it is not what football-led packages are built to deliver.