Leicester is a city where three professional sports genuinely compete for attention. Leicester City at the King Power, Leicester Tigers at Welford Road with one of the strongest followings in English rugby, and Leicestershire cricket at Grace Road. Very few British cities carry that spread. Leicester also has one of the largest South Asian communities in the country, and demand for international and subcontinental cricket here is substantial and poorly served by standard domestic packages. For a household in this city the useful question is not whether a service carries the football, which most do in some form, but whether it also handles Premiership rugby and the cricket that people here actually want to watch.
Leicester has reasonable coverage across the city and out through Oadby, Wigston and towards Loughborough. The inner areas around Belgrave and Highfields have dense terraced stock, much of it rented, where a fixed installation is often impractical. The city has a large student population and one of the most internationally mixed populations in England. That last point is the important one for testing here. Given the genuine demand for international and subcontinental cricket alongside football and Premiership rugby, the useful 24 hours is spent confirming the cricket and the rugby specifically, since the football is the part almost any service will cover in some form.