Newcastle is as close to a one-club city as anywhere in England, and St James' Park sitting directly in the city centre reinforces that in a way out-of-town grounds never do. The Tyne-Wear derby with Sunderland is the fixture the region measures itself by, even during the long stretches when the two sides have not been in the same division. The north east also has a strong rugby and cricket presence in the wider region, with Durham playing at the Riverside a short distance away. For a household here the season is unusually concentrated: one club, watched by nearly everyone, which makes it painfully obvious when a fixture is not being shown on whatever service you happen to be paying for.
Newcastle has strong coverage across the city and out through Gosforth, Jesmond and Byker, with Gateshead and the wider Tyneside conurbation similarly well served. The city centre and Jesmond carry a large student and short-let population, while the outer suburbs and the coast towards Whitley Bay are more settled family housing. Because this is effectively a one-club city, the fixture question is simple but unforgiving: there is no second team to fall back on when a game is not shown. The useful test is therefore a specific one. Take a weekend when the club is playing and confirm the game is actually there, rather than judging the service on its channel count.