Oxford United at the Kassam Stadium are the city's senior club, playing outside the top flight, which puts most of their fixtures beyond the reach of standard domestic coverage. The other defining feature of Oxford is the university, which gives the city an enormous, highly international and highly transient population. That changes what people want from telly more than the football does. A large share of households here are in short tenancies where installing a dish is not permitted and a long contract makes no sense, and demand for channels from other countries is far higher than the city's size would suggest. Streaming fits that pattern in a way conventional packages do not.
Oxford has one of the most constrained housing situations in the country: extensive conservation control across the centre, very high rents, and an exceptionally transient population between the university, the hospitals and the technology sector. A great many households are in tenancies of a year or less where installing anything is neither permitted nor sensible. Coverage across the city and out through Headington, Cowley and Botley is generally good. Given all that, the practical case here is about flexibility and about international channels, given how mixed the population is. Test how quickly it sets up in your own place, and whether the channels you actually want from elsewhere are there.