Peterborough United at London Road play in the lower divisions, which places most of their fixtures outside standard broadcast coverage. The city has grown very quickly and has one of the most internationally mixed populations of any English city its size, with substantial eastern European and South Asian communities. That demographic reality is the main driver of interest in alternative telly here: demand for channels from Poland, Lithuania, Romania, India and Pakistan is real and is not met by conventional domestic packages at any price. Combine that with a club whose games are rarely shown and you have a city where the standard offering leaves a considerable amount of what people actually want unaccounted for.
Peterborough has reasonable coverage across the city and out through Orton, Werrington and Stanground, with the usual thinning into the rural Fens towards Whittlesey. The city has grown very quickly and has one of the most internationally mixed populations of any English city its size, with substantial eastern European and South Asian communities and a correspondingly high rented share. That demographic reality is the main driver here. Demand for channels from Poland, Lithuania, Romania, India and Pakistan is real and largely unmet by conventional packages, so the genuinely useful 24 hours is spent confirming those specifically rather than testing the football.