Drogheda is a large commuter town with a proper football club at its centre. Drogheda United play at Weavers Park, and a Friday night there against Dundalk is as close as Louth gets to a derby that empties the town. Louth GAA have become a far more serious proposition in Leinster in recent seasons, which has pushed championship football back up the list of things people here want to watch. The town has good fibre coverage and a very high proportion of Dublin-bound households, which usually means someone is streaming while someone else is watching the match. That is worth accounting for when you test any service: check it while the house is busy, not at ten in the morning.
Drogheda has grown enormously as a commuter town and the housing stock reflects it, with large newer estates on both sides of the Boyne and out towards Bettystown, Laytown and Termonfeckin. Fibre coverage across these is generally good. The defining household pattern is Dublin-bound commuting, which compresses the evening: people arrive home late and everything happens at once, streaming, gaming and the match all competing on the same line between seven and ten. That is exactly when the trial should be run. Testing at that hour, in that condition, tells you far more than a midday speed test, and it is the specific scenario where a weak service in a busy Drogheda household actually falls over.