Dundalk has the two things that make a town's telly habits distinctive: a club with real European history and a border running past it. Dundalk FC at Oriel Park have taken on continental opposition on nights the whole town turned out for, and the Louth derby against Drogheda United carries genuine edge. Because of the border, households here often want Irish and UK channels side by side, in the same way Newry does. Louth GAA add championship football on top. The upshot is that Dundalk is one of the harder places in the country to serve with a single conventional package, and one of the more useful places to run a trial before committing to anything.
Dundalk combines two things that complicate telly: a border a few miles up the road and a strong commuter link to Dublin. Households in the town and out through Blackrock, and up towards Omeath and Carlingford, frequently want Irish and UK channels together for the same family reasons as Newry. Fibre coverage in the town is good, with the usual variability heading into the Cooley peninsula where terrain intervenes. The useful 24 hours here is spent checking the cross-border question directly. If a single service carries both what the household watches from the south and what it wants from the north, that replaces a two-subscription arrangement, which is a materially different proposition to swapping one provider for another.