Kilkenny is the most single-minded sporting county in the country. Hurling is not one option among several here, it is the thing, and Nowlan Park under lights on a championship night is the fixture the calendar is built around. The Cats' rivalry with Tipperary and with Wexford in Leinster shapes the summer. Evergreen carry the flag in the Kilkenny and District League, but nobody in the county would confuse that with the main event. For a household deciding on a telly package, Kilkenny is refreshingly simple: the question is whether you can watch the hurling properly, in good quality, without paying for a great deal you will never open. Fibre coverage from SIRO and Eir is good across the city.
Kilkenny city has good fibre coverage through SIRO and Eir across the built-up area, and the connection is rarely the problem for a household in town. Out through Callan, Thomastown and up towards Castlecomer the rural pattern takes over in the usual way. The city has a substantial tourism and hospitality trade with a corresponding rental population on short leases. Because the county is so single-minded about the hurling, the test here is refreshingly specific: run the trial against a championship game, at the actual throw-in, and see whether it holds. If it does, the rest of the package is secondary for most households here. If it does not, nothing else about the service will make up for it.